THE CHALLENGE
Take an iconic Fortune 50 brand and create a fully responsive website that accommodates all global markets, works on one platform, and streamlines and optimizes the vehicle shopping experience.
“Whether you think you can or whether you think you can’t, you’re right.”
THE OUTCOME
After dividing the assignment into actionable tasks, our team researched the markets and analyzed the competition. We prototyped, designed, user-tested and presented our work globally, creating a product that delivered.
PERSONALIZED
The site is tailored to consumers with relevant content and messaging aligned to their shopping journey, including cross-shopping suggestions and identifying local dealers and inventory.
FLEXIBLE
Our final product is component based, which allows for regional customization and streamlines the authoring process. It supports multiple languages and meets requirements for accessibility.
ENGAGING
We optimized the shopping experience with an interactive Build & Price tool. We researched and user-tested icons, nomenclature and color palettes to ensure consumer engagement remained high and generated leads.
PORTABLE
Our global style guide website is an invaluable tool for all regions. It contains fonts, colors, breakpoints and comped components. It has informed projects on other Ford digital properties, like Ford Social and Ford Certified Pre-Owned.
